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Mercadotecnia

Fischer de la Vega, Laura Espejo Callado, Jorge

Mercadotecnia - 5 ed - México Mc Graw Hill 2017 - 340 páginas

ISBN: 9786071513922

Subjects--Topical Terms:
MERCADOTECNIA
MERCADO
SEGMENTACIÓN DEL MERCADO
PLANEACIÓN ESTRATÉGICA
CONSUMIDORES
INVESTIGACIÓN DE MERCADOS
PUBLICIDAD
MARKETING DIGITAL
E-MARKETING
MIPYMES

Dewey Class. No.: 658.8 F534m5

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