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Marketing internacional

Czinkota, Michael Ronkainen, Ilikka

Marketing internacional - 8 edición - México Cengage Learning 2007 - 646 páginas

Subjects--Topical Terms:
MERCADOTECNIA
MERCADOTECNIA INTERNACIONAL
PRODUCTO
EXPORTACION
DISTRIBUCION
MARCA
PLANEACION ESTRATEGICA
ORGANIZACION
FALSIFICACION
MARKETING GLOBAL

Dewey Class. No.: 658.8 C998m

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