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  <titleInfo>
    <title>Marketing de la hospitalidad</title>
  </titleInfo>
  <name type="personal">
    <namePart>Bowie, David</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
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  <name type="personal">
    <namePart>Buttle, Francis</namePart>
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  </name>
  <name type="personal">
    <namePart>Brookes, Maureen</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
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  <name type="personal">
    <namePart>Mariussen, Anastasia</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
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  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="text">México</placeTerm>
    </place>
    <publisher>Trillas</publisher>
    <dateIssued>2020</dateIssued>
    <issuance>monographic</issuance>
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  <language>
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  <language>
    <languageTerm authority="iso639-2b" type="code">ESP</languageTerm>
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  <physicalDescription>
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    <extent>407 páginas</extent>
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  <subject>
    <topic>MARKETING HOTELERO</topic>
  </subject>
  <subject>
    <topic>CLIENTES</topic>
  </subject>
  <subject>
    <topic>SERVICIO AL CLIENTE</topic>
  </subject>
  <subject>
    <topic>ADMINISTRACIÓN HOTELERA</topic>
  </subject>
  <subject>
    <topic>HOTELES</topic>
  </subject>
  <subject>
    <topic>INVESTIGACIÓN MERCADOLÓGICA</topic>
  </subject>
  <subject>
    <topic>BRANDING</topic>
  </subject>
  <subject>
    <topic>PLAN DE MARKETING</topic>
  </subject>
  <subject>
    <topic>INVESTIGACIÓN DE MERCADOS</topic>
  </subject>
  <subject>
    <topic>PRODUCTOS TURÍSTICOS</topic>
  </subject>
  <subject>
    <topic>SEGMENTACIÓN DE CLIENTES</topic>
  </subject>
  <classification authority="ddc">1.2.47 B786m</classification>
  <identifier type="isbn">9786071740281</identifier>
  <recordInfo>
    <recordCreationDate encoding="marc">250404</recordCreationDate>
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